About the Role
We are seeking a data-driven and creative Social Media Marketing Analyst to join our dynamic marketing team. In this role, you will be responsible for analyzing social media metrics, creating performance reports, and providing insights to improve our social media strategies. The ideal candidate is proficient in social media platforms, understands digital marketing trends, and has a strong analytical mindset to drive actionable recommendations.
Requirements
Performance Analysis: Monitor and analyze key performance indicators (KPIs) across all social media platforms, including engagement rates, follower growth, reach, impressions, click-through rates, and conversions.
Reporting: Create detailed weekly, monthly, and quarterly reports that highlight the performance of social media campaigns, trends, and areas for improvement.
Strategy Optimization: Provide insights and recommendations to optimize social media content, advertising strategies, and audience targeting based on data analysis.
Competitor Analysis: Conduct regular competitor analysis to identify trends, benchmark performance, and discover new opportunities for growth.
Audience Insights: Analyze audience demographics, behavior, and preferences to better tailor content and marketing strategies to the target audience.
Content Collaboration: Work closely with the content creation team to ensure that social media content is aligned with performance goals and optimized for engagement.
Ad Campaign Management: Assist in managing paid social media campaigns, including setting up ads, monitoring performance, and adjusting strategies based on real-time data.
Tool Utilization: Utilize social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to track performance and gather insights.
Trend Identification: Stay up-to-date with the latest social media trends, algorithms, and best practices to keep our strategies current and effective.
Budget Tracking: Monitor social media advertising budgets and provide regular updates on ROI and cost-effectiveness.
About Us
We are a vibrant sports bar located in the heart of Charlotte, NC and a local favorite for all things sports, freshly made pizza and wings. We pride ourselves on our commitment to excellence in the culinary world and our dedication to providing exceptional dining experiences and customer service. Join our team and be part of a dynamic and inclusive work environment that offers growth opportunities and a supportive culture.